Most sites don't do that. They look fine, say nothing specific, and send people back to Google.

I build websites differently. Before I touch a template, I know who you're talking to, what you need to say, and how every page needs to work. The design follows the strategy. Not the other way around.

Squarespace or Shopify — here's how I decide:

If you sell services such as coaching, consulting, wellness, creative work — you need Squarespace. Clean, focused, built for connection and conversion. No unnecessary complexity.

If you sell products such as retail, wholesale, physical goods — you need Shopify. Built for selling, scaling, and managing inventory. If you're going wholesale I also know how to structure your store alongside Faire.

Platform is a tool. Strategy is the work.

What every build includes:
Clarity on who you're talking to. A message that doesn't sound like everyone else. A site structure where every page has a purpose and leads somewhere. And a design that looks good and actually works.

You get a system, not just a site.

How it starts:
A conversation. I need to understand your business, your goals, and what you actually need — not what you think you need. If we're a fit, we build. If we're not, I'll tell you.

Investment:
Every website is different. The scope, the platform, the content — it all shapes what the project actually needs and what it costs.

Web design projects typically range from $1,500 to $5,000 depending on platform, number of pages, and whether brand strategy is included.

The best way to find out what your project needs is to start with a conversation.